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Elevating Real Estate, Redefining Expectations

Bonded by a common mission to raise the bar, Iconic Purpose specializes in sales, leasing, and residential services. Fueled by an unwavering commitment to excellence and a dedication to innovation we are setting new standards within the industry.
About us
Where Innovation Meets Excellence: Introducing Iconic Purpose
Iconic Purpose: We don't just follow trends; we create them. Our innovative approach to real estate sales, leasing, and service metrics sets us apart from the competition. We aim to lead the industry, fueled by a relentless pursuit of excellence and a constant drive for innovation.
01
Redefining Real Estate
Our core belief is that tomorrow's triumphs lie in the grasp of those who dare to diverge from the expected, challenge the status quo, and redefine the realm of the possible today. We have zero affinity for mediocrity or complacency.
02
Elevating Excellence
Our mission is clear: to elevate excellence in everything we do. From delivering exceptional service to pushing the boundaries of innovation, we're dedicated to setting new standards of achievement and making a positive impact on the industry.
03
Integrity, Innovation, Impact
With integrity as our guiding principle, we embrace innovation and strive to make a meaningful impact on the communities we serve. These values drive us forward, shaping our decisions and guiding our actions every step of the way.
Our COmpanies
Explore the diverse facets of Iconic Purpose
Explore the multifaceted realms of our innovative ventures, each offering a unique contribution to our vision of redefining real estate.

For Sellers: The Edmonton real estate market is ripe with opportunity. Whether you're ready to sell your home or exploring possibilities, Iconic YEG is your trusted partner. We operate with a comprehensive understanding of the local market dynamics, offering tailored strategies that aim to get you top dollar for your property fast. Why settle for ordinary when you can have Iconic?

For Buyers: Embarking on the home-buying journey in Edmonton? Let Iconic YEG light the way. Our expert team brings valuable insights and unparalleled service to ensure you find not just any property, but a place to call home. With our eyes set on your success, we guide you through every step of the process, making your dream home a reality.

Our approach to Edmonton real estate is anything but conventional. We believe in character over reputation and service over sales, ensuring that we offer the highest level of time and attention you deserve. With Iconic YEG, you're not just another client—you're part of a select group receiving expert advice and personalized service that’s second to none.

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Iconic Projects manages every aspect of property leasing, from marketing and tenant acquisition to ongoing resident engagement and satisfaction. The company's success is driven by its innovative strategies, personalized service, and commitment to maintaining high occupancy rates, even in competitive markets. A standout example of its work is the 121 West project, a 395-unit rental building that reached full occupancy in just 13 months under Iconic's management.

  • Marketing and Tenant Acquisition: Attracting and converting prospective tenants through effective campaigns and outreach.
  • Innovative Leasing and Personalization: Implementing creative leasing strategies and providing personalized services to meet diverse client needs.
  • Commitment to High Occupancy Rates: Focusing on maintaining full occupancy through strategic approaches, even in competitive markets.
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Iconic Shine is your go-to partner for all exterior maintenance needs, offering a comprehensive suite of services designed to keep your property looking its best. From precision pressure washing to expert window and screen cleaning, Iconic Shine is dedicated to delivering meticulous results that elevate the appearance of your property. Whether you're a homeowner or a business owner, you can count on Iconic Shine for exceptional service and immaculate results.

  • Window Cleaning: Get spotless, streak-free windows that brighten your space.
  • Gutter Cleaning: Ensure proper water drainage and prevent buildup with thorough gutter maintenance.
  • Screen Cleaning: Restore your screens to a like-new condition, free from dust and grime.
  • Exterior Pressure Washing: Remove dirt, mold, and debris from your property's exterior surfaces, leaving them clean and refreshed.
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Our Team
Meet the Icons Behind Iconic Purpose
At the heart of Iconic Purpose lies a diverse team of Market Visionaries, Tech Innovators, Elite Sales Executives, and Construction Specialists. Get to know the passionate individuals who bring our bold vision to life and discover the expertise, creativity, and commitment that set us apart in the real estate industry.
Caitlin Jane Heine
CEO and Founder
Michael van Buteselaar
CEO and Founder
Dmytro Lavryshyn
Business Analyst
Max Pryimak
Marketing Manager
Caitlin Jane Heine
CEO and Founder
Michael van Buteselaar
CEO and Founder
Dmytro Lavryshyn
Business Analyst
Max Pryimak
Marketing Manager
Achievements
Iconic Milestones: Pioneering Progress in Real Estate
Over
330
Homes sold since 2017.
Over
$120M
In Residential Sales.
Over
1000
Properties Leased/Rented.
Leased a
189
Unit building in 7 months.
Leased a
395
Unit building in 13 months.
Over
330
Homes sold since 2017.
Over
$120M
In Residential Sales.
Over
1000
Properties Leased/Rented.
Leased a
189
Unit building in 7 months.
Leased a
395
Unit building in 13 months.

Award-Winning Excellence

At Iconic Purpose, our journey is marked not only by achievements but also by the recognition of our industry peers. We're proud to have been honored with some of the most prestigious awards in the real estate industry by , a testament to our unwavering commitment to excellence and innovation. Join us as we celebrate our milestones and continue to strive for greatness.

In 2023, we were honored with the RE/MAX Titan Club Team Award—an accolade that reflects our commitment to excellence and underscores our impact on the Edmonton real estate scene.
2023 Hall of Fame
2023 Team Titan Award
2022 100% Club
Our clients
Client Partnerships: Building Trust, Creating Success
Hyland Properties, situated in British Columbia, embodies a refined real estate investor engaged in land development, property management, and ground-up construction. Standing as the perfect ally for like-minded individuals and organizations seeking to craft projects that enrich both the local community and the world at large, sharing a commitment to shared values.

RK Regency Development, based in Edmonton, Alberta, is a respected leader in construction and development for over 20 years. Known for quality craftsmanship and landmark projects like the Pearl Tower and Edgewater Village, we're committed to shaping Edmonton's skyline and communities.

Elm Developments, based in Toronto, Ontario, is a prominent real estate development firm specializing in residential and commercial properties. Recognized for their unwavering dedication to excellence, Elm Developments consistently presents groundbreaking and eco-friendly projects that enhance communities and surpass client expectations. With a strong emphasis on quality and meticulous attention to detail, Elm Developments stands out as a trusted pioneer in the real estate development sector, offering exceptional value to their clientele.

Hyland Properties, situated in British Columbia, embodies a refined real estate investor engaged in land development, property management, and ground-up construction. Standing as the perfect ally for like-minded individuals and organizations seeking to craft projects that enrich both the local community and the world at large, sharing a commitment to shared values.

RK Regency Development, based in Edmonton, Alberta, is a respected leader in construction and development for over 20 years. Known for quality craftsmanship and landmark projects like the Pearl Tower and Edgewater Village, we're committed to shaping Edmonton's skyline and communities.

Elm Developments, based in Toronto, Ontario, is a prominent real estate development firm specializing in residential and commercial properties. Recognized for their unwavering dedication to excellence, Elm Developments consistently presents groundbreaking and eco-friendly projects that enhance communities and surpass client expectations. With a strong emphasis on quality and meticulous attention to detail, Elm Developments stands out as a trusted pioneer in the real estate development sector, offering exceptional value to their clientele.

Testimonials
What our clients say about us:

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 2012. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
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